Thursday, 27 September 2007

Game on!

[gadget][/gadget][url=][b]Create your game[/b][/url] | [url=]Share[/url] | [url=]Play games[/url] | [url=]Pictogame[/url]

You can create your own games at
and add them to your blog, site or email them to friends.

Free to use for your own viral campaigns... enjoy!

Friday, 21 September 2007

You're such a dylan!

Marking the launch of yet another Dylan compilation CD. Here's one of those clever little flash things (by Ten4) that you can add your own message to and upset all your friends. I've always wanted to do this.


Friday, 7 September 2007


Flloyd has done it again! Floyd Hayes of Cunning the media genius has gone one better than his voicevertising campaign.
This time he sold his powers of telepathy to the highest bidder on Ebay!

Flloyd why didn't you tell me about this? - or maybe you did!

I feel the need to go out and buy things! I need a coffee... Who bent the spoon?

Tuesday, 14 August 2007


Just when we thought Saatchi & Saatchi had exhausted the Carlsberg campaign, they redeem it
with this little cracker of a viral.

Inspired by the Youtube Mentos/Pepsi viral.

Friday, 20 July 2007

The best online viral site... ever!

Stride® The ridiculously long lasting gum®.

It's the best online viral site we have ever seen. If you have seen better we would like to know about it.

Friday, 13 July 2007

I swear.. Bud!

It's been a quiet week for creatives everywhere. So here's some classic Bud virals.

Thursday, 5 July 2007

Carlsberg don't do 'blogs', but if they did...

Carlsberg don't do 'blogs', but if they did...
it would probably be one about lager or something
nothing has classy has this blog

Carlsberg guerrilla money campaign by Saatchi & Saatchi
The rest of the stuff for Carlberg is poor, but we like this.

Taken from:


Thursday, 28 June 2007

Slam junk!

TBWA Paris was sent to virtual distraction trying to create "The world's best guerrilla marketing campaign" for prestigious client Adidas and their A3 Basketball shoes. Days, weeks, even months passed has they went round in proverbial circles scratching their empty heads.

Then one day... Jean Paul (or a least somebody of restricted height) had his first ever Archimedes Eureka moment.

"Moulin Rouge! Sac Magik!" he cried, "Let's put the litter bin (le' crap container) way up high on the lamp post!"

Now that is what I call pure inspired genius.

Comment by Laurel Gruigur 2007

Very creative! It’s an incredibly well thought out concept by TBWA in Paris, France.

The ‘Boost your jump’ campaign for: Adidas A3 Basketball trainers.


Tuesday, 26 June 2007


A Bitter Film by Don Hertzfeldt

We have all been there!

Don Hertzfeldt the Academy-Award nominated creator of many short animated films.
If you don't know of his work, he is well worth checking-out! Genius!


Monday, 25 June 2007

Well connected!

Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo

This lip sync viral was produced by the guys at Connected Ventures in New York.
The lip sync thing has been done to death - but I really enjoyed this. Seeing more than one person make a fool of themselves just works so well - Makes me want to go and work there. I hope it catapults them into fame and fortune.

"We did this video one night after work. We are a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, Busted Tees, and Defunker".

Now stop mucking about and get some work done! Well done guys!


Tuesday, 19 June 2007

I always feel like... somebody watching me!

The next time you pass a billboard, have a good look at it. It might be looking back at you. discovered this creepy technology that has the ability to measure eye contact.

The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 feet. A simple glance from a passerby scores an impression, providing a tally that enables new Google-like measurement metrics that real-world advertisers could only dream about until recently

So the more effective the campaign the longer it will stay. Unfortunately it doesn’t measure emotion. So if you're looking cos' you hate it - tough!

My advise... stop looking at ads!


Absolut diet

Try and spot the blend!

Agency: TBWA\Chiat\Day, New York
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD Copywriter: Pierre Lipton
ACD Art Director: Pam Fujimoto


Monday, 18 June 2007

Best of breed!

Pedigree Chum campaign by TBWA
A simple but effective ad.


Friday, 15 June 2007

Luck be a lady tonight - me old mucker!

Guerrilla marketing idea for the opening of the Manchester Super Casino. Based on a stack of cards. Other ideas included dice dots projected onto city tower blocks and a rotateing model of the centre of a rollette wheel placed on traffic islands.

By Guerrilla Guru © 2007 for CFH


I say... ding dong!

I say… Ding-dong! I do not believe that Ann Summers should shy away from their raunchy naughty side. Instead, they should embrace it. Make cheer the ‘Rampant Rabbit!, Honour the edible cock ring, and Praise the saucy gimp mask…

Yes if you are going to do it, do it properly. For goodness sake man, go the whole nine yards…. well go the whole nine yards within reason and within the boundaries of human decency of course. Always keeping a strong sense of pride, dignity and a stiff upper lip.

Whip me you lusty she devil you! WHIP ME!

Comment by Laurel Gruigur 2007

Anne Summers is a sexy underwear and accessories chain here in the UK.
It's crying out for a guerrilla campaign.

By Guerrilla Guru © 2007 for CFH


Saturday, 9 June 2007

Alan Titchmaaaaaaaaaaaaaaaaaaaarsh!!!

Everything must come to an end - Who said that?

From Duval Guillaume comes Lazer Flowerpot: A flowerpot falls to its death, but not before seeing its life flash before its eyes... The final shot is filmed at 3000fps and is best viewed here to see it in more detail

Client: Lazer Helmets ~ Agency: Duval Guillaume Antwerp


Wednesday, 6 June 2007

Wolff Olins, shame on you!

My opinion of the Wolfe Olin’s London 2012 Olympic logo keeps changing…
One minute I hate the logo so much I get a pain in my head and in my belly, I want to curl up into a ball and cry for my mummy. “Mummy make the pain go away!”

Then the next minute I’m feeling sorry for it. It’s like it's the under dog. I want to protect it, and take it under my arm and frighten everyone away with a big stick. I call this the Simon Cowell/Elephant man syndrome and the Wolfe Olin’s logo is the John Merrick/Garth Gates of logo design. It stutters as a logo. It’s quite repulsively ugly. It’s a funny jaundice yellow colour, plus it can’t sing for toffee. Yet we feel sorry for it… and that’s where it’s success lays.

I’m not an animal I’m a logo! God bless it!

Then again it did cost the British tax payers £400,000... Burn it, torch the bast*rd!

Comment by Laurel Gruigur 2007

Here's my version - hope you like it!


Saturday, 26 May 2007

She's blowing hot and cold

A cheeky little interactive viral from AXE mens shower gel.

Do cold first then very hot for the full effect!


Friday, 18 May 2007

Ray Ban thank you ma'am!

The Ray Ban viral is quite new, but it travelled everywhere a surprising rate (so sorry if you've seen it) - posted May 7th.
I don't show enough viral, but this is pure class - everything a viral should be!

A little geeky, a little fun, a little different, but most of all it captures the hearts and minds.

Created by San Franciso agency Cutwater.

Thursday, 17 May 2007

Lifes a beach!

You would be forgiven for thinking 'what an amazing guerrilla marketing campaign for the movie 'The day after tomorrow', but unfortunately it was created digitally for the launch of Fame cinema complex's in Mumbai.

Still a great idea!


Tuesday, 15 May 2007

Broken dreams

'Broken link poster' I love this - I don't know why, it must be the anti-estabishment side of my brain!
I think it's more of a Banksy style guerrilla art project. Only I'm tired of Banksy - don't think I'm alone there (he sold out faster than Sainsbury 'I'm not a plastic bag' bag).

I was going to try and find out who did this before I posted it, but I'm not havin much luck.
If anyone knows... please reply!

I hope it's not Banksy


Monday, 14 May 2007


These are real 'ants' following a syrup drawn outline.
for a sugar free sweetner campaign - This particular one was shot in India.
So I imagine the campaign only ran in countries south of the equator.

I love the concept - it's not an original idea, cos' it's been done with pigeons - but this works much better!

Now what I can do with snails?


No pain, no gain! (sorry.. I mean no win, no fee!)

This was a shopping centre, work place and office foyer guerrilla campaign for the
'personal injury compensation' side of Seeing Red, a financial and legal services company based in the UK.

This is by Guerrilla Guru © 2007 for CFH


Thursday, 10 May 2007

I'm the unknown stunt man...

By pure coincidence the last two "guerrilla' posts where produced by the same company.
So it seems only fair that we 'big them up'

Cunning are based in both London and New York
with already quite an impressive portfolio for such a young industry.

I urge everyone to remember there name.
We have been to the top of the mountain and we saw ''! -They are the future!

+44 020 7566 5300

New York:
+1 212 219 1050


Wednesday, 9 May 2007


Sorry everyone, this is a ridiculous story. Inspired by the recent bodyadvertising craze (the concept of auctioning advertising space on your body to the highest bidder) Floyd Hayes - a resident of Brooklyn USA - came up with a new ad-dimension called 'voicevertising'.

Floyd Hayes put his voice up for sale on eBay, promising to shout out a brand name as loud as possible every fifteen minutes for an entire week, no matter what location or situation.

Quite fittingly, the highest bidder turned out to be 'HALLS Fruit and Breezers' - a company selling throat drops.

What next...
... just add 'vertising' to the end of any noun.

The 'media mastermind' aka Floyd Hayes can be found at:
Keep up the good work Floyd!


Friday, 4 May 2007

Try and see it from my angle!


This has got to be the best use of a "lost' poster that I've seen to date. Placed around New York city, it advertised the Sci-Fi channels 'Triangle' (also shown on the BBC).

Great campaign - poor TV!

Tuesday, 1 May 2007

Fiddler on the roof!

I recently got a brief to create a campaign to leaflet drop car windscreens - but this campaign for 'violin classes' always jumps to the forefront of my mind.

It's a real piece of classic guerrilla marketing.
Not sure if it's a pro or amature, but I like it non the less!

Please contact me if there is a guerrilla marketing campaign you think I'd like to see.

Monday, 16 April 2007

The force is strong with this one!

I love this, mainly because I'm a bit of a geek and secondly because it's so clever. The inner side of the installation is exposed to show the fluorescent tubes that look like lightsabers.

Agency: enVision, Aarhus, Denmark
Creative Director: Kim Karmark
Art Director: Bent Lomholt
Copywriter: Kim Karmark
Production: Jan Rou


Wednesday, 4 April 2007

That's the wonder of u

Wonder Bra have an ingenius campaign based on the rotating outdoor ad shell.
I love the idea - but is it too subtle? You may be forgiven for not seeing the point/s.

Thanks to Andy at:
for that one.

Tuesday, 27 March 2007

Snoop Dog

Along the same lines has the Ass-vertising, 'jung von matt neckar' launched 'dogvertising' A campaign promoting the alternative ad-free german radio station 'motor fm (100,6 mhz)'. Spraying the message "no mainstream. motor fm 100,6" on dogs in washable colours.

The question remains "WHY?"

They should have saved the idea for a cruelty to animals campaign.

Wednesday, 14 March 2007

Crass ass

The New York company 'Night Agency' have come up with a novel new way to advertise.

How low can you go - well this low apparrently!

They call it 'ass-vertise'. There philosophy: If you want to be seen, go to where people are already looking.
It's a nice idea, but this must be illegal - surely it's breaking the public indecency laws.

Nice try lads!

For a more tastful approach try:

Wednesday, 7 March 2007

AMP amplified

I talked to Simon Haselhurst yesterday - from AMP Communications Ltd. London.
One of the UK's leading names in guerrilla marketing.
An extremely talented bunch of chaps with a portfolio of work to match.
A company thats just starting out, but already holding quite an impressive client list. From The Battersea Dogs Home to The Guardian newspaper.
They are the guys that created The Guardian hand stamp campaign, that talked about in an earlier blog.

They seem to have found a unique voice for guerrilla marketing, and as a result they are quickly becoming one of the UK's big names.

Watch this space!

Wednesday, 28 February 2007

Laser tagging

The Dutch have a laser pen that can draw and tag buildings. It involves a van, a projector, some trickery, and a Hymermobil with a GRL L.A.S.E.R. Tagging System.

I have no idea how this is done or if this is real, but if it is real, it's amazing!

Thursday, 22 February 2007

QR Code - Big in Japan!

If you havn't heard about this yet, it's a barcode that your camera phone reads and translates into 1mb worth of music, info etc. and downloads to your phone memory. You need a QR supported phone to download the application.

Massive in Japan, and they are everywhere from ads to public information signs, from business cards to packaging.

I think this one says: "Guerrilla Guru - Welcome to the sexy and exciting world of Guerrilla Marketing -"

created at:

You need a QR Code Reader.

Currently supported phones:

Check also:

Thanks to Roger

Tuesday, 20 February 2007

Quicksilver Dynamite surfer ad

Quicksilver dynamite surfer viral ad
By Saatchi and Saatchi Copenhagen

Watch it - it's a cracker!

Monday, 19 February 2007

Guru stationery

Check out our very sexy stationery with a camouflage back from masters of marketing 'Guerrilla Guru'
also check out 'goodwidgets' for this very cute animated flash for you photos and pics etc.

Saturday, 17 February 2007

Space Hijackers

The Space Hijackers are a group of Anarchitects dedicated to battling the constant oppressive encroachment onto public spaces of institutions, corporations and urban planners. Thay oppose the way that public space is being eroded and replaced by corporate profit making space.

They oppose the way that users of space are being put under increasing scrutiny and control by those who own or run it. Be this via CCTV installed to monitor us, or architectural elements designed to control our moods.

They oppose the blanding out and destruction of local culture in the name of global economic progress. Newer and Bigger is not always better, it is usually both impersonal and imposing.

They say: "Through our various actions we attempt to raise awareness of issues within spaces and change how these spaces are used and percieved in the future. We intend to destroy heirarchies within spaces and claim back public ownership. Our projects act as another voice within space, and become engrained upon the places we Hijack.'

'Our aim is to change the way that ownership and usage of space is percieved, to put users of space in a more level position. We want to have a say in how we all exist within public space, on where and how we meet. We are fed up with being treated like criminal cattle by the institutions and corporations that decide on the shape and content of our environment."

Friday, 16 February 2007

Bar B Q

Although this is very low key Guerrilla Marketing. I think it's better than alot big budget stuff.
Saatchi & Saatchi, eat your heart out (bearing in mind that it's been cooked properly first!)

Wednesday, 14 February 2007

Sneaky Peek

This is a little old now - but I had to show it for those that havn't seen it. Taking advantage of a typical driver behavior: place a realistic-looking cut-out of a police car to slow the drivers down and read your billboard. This billboard for a Turkish bank reads, "Pay your traffic tickets on time without waiting in line -".

Tuesday, 13 February 2007

Beware of the Valentine bunny news:- Guerrilla marketing is in, and has been for a while.

Enter anime ads. Popular in the worlds of both porn and pop, now they've reached mainstream online advertising.

The busty, coquettishly posed figure on the right, in bunny outfit, thigh-length stockings and garter belt, is on a Yahoo page featuring a Reuters story.

She invites you to send a message to the one you love, Valentines Day being only a couple of days off, and the caption orders, SEDUCE IT.

Seduce what? The Vespa? The bunny?

AND you get to download a screensaver! In other words you're allowing them to put software into your system. And just because you didn't actually type it into a form, it doesn't mean they're not collecting information about you. Click on the ad and you're clicking on a program, not a link.

If you go for the email or the download, or both, here's what the privacy statement says:

In Accordance with article 13 of Italian Legislative Decree no. 196/2003 'Personal Data Protection Code', Piaggio & C, S.p.A.( data controller temporary manager of the Human Resources and Information Systems Division), informs you that, subject to your consent [our emphasis], your identifying data, and the other information you supply, such as addresses, profession, interests, etc., are collected, recorded, processed, stored and used for the functional purposes of the provision of services offered by Piaggio & C S.p.A., and to comply with the Law.

For this purpose your data may be processed for the purposes of commercial, promotional or marketing initiatives, sold to other companies for said purposes [our emphasis] and for profiling activities, the purpose of which is to monitor the degree of satisfaction of Piaggio Group's customers with its products and services in order to ensure that each product and service is better focussed on the needs of its customers, and to enable this company and/or other Piaggio Group companies, to send out information notices on both general technical issues and to market/promote Piaggio Group services," says the privacy.

However, there's nothing on the 'send your message' form telling you what could happen to your data, or that you have to give your approval before scooter maker Piaggio can, apparently, legally do anything with it. You have to click the privacy button to find out. How many people do that? And then what?

Meanwhile, what happens to all that juicy information scooped up when people use the scooter bunny to send their messages of love and don't specifically write to Piaggio telling the company it must not be used or sold off? Have they given their permission by default?

No pain, no train!

Fitness Company campaign on the subway. I think this is from Belgium. It wouldn't pass health and safety regulations in the UK - but a great idea none the less!

Saturday, 3 February 2007

Bad Hair Day!

The fastest moving web clip to date. It's of a bride losing the plot over a hairdressing disaster.

Since this clip went around the world - the people that produced the clip have said it's a hoax - and it is actually a viral campaign for a shampoo company in Canada.

But I'm not so sure. Guerilla scape-goat... Maybe!

Watch the clip - its very funny!

Thursday, 1 February 2007

Boston bomb scare!

How not to do it!

BOSTON, Massachusetts (CNN) -- Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.

Meanwhile, police and prosecutors vented their anger at Turner Broadcasting Inc., the parent company of CNN, which said the battery-operated light boards were aimed at promoting the late-night Adult Swim cartoon "Aqua Teen Hunger Force.

Turner Broadcasting said in written statements the devices had been placed around Boston and nine other cities in recent weeks as part of a guerrilla marketing campaign to promote the show.

It's certainly created a world wide stir, but maybe the wrong kind of stir in the wrong kind of climate...

Still I have now heard of 'Aqua Teen Hunger Force'

Tuesday, 30 January 2007

Your names not down!

The Guardian newspaper promoted it’s Free CD in the Sunday paper by getting a bunch of bouncers to stamp the back of revellers hands, has each entered the Carling Academy to watch a gig.

A perfect example of 'direct targeting'. Hats off to the guys that thought of this one.

Slap stick

Flan in the face stickers, stuck on the rotating office doors all over Toronto during the 2006 Toronto Comedy Festival.

With a whole world of possibilities out there - this is little lame.

But saying that - we suffer the BBC RND every 2-3 years, which I've never found to be funny!
'Lenny Henry, Big hair, Graham (fake laugh uh uh uh) Norton'... enough said!

Bring on 'celebrity death match' Please!

Divorce Lawyer

This isn't guerrilla, It would have been guerrilla if they had been placed inside law books and books on divorse inside libraries and book shops, but it's still a clever idea!

Wish I'd thought of it - I still may!!!

The wrong job

An advertisement for a job recruiting company in Berlin and Germany. Depicting people working in the vending machines, ATMs, it delivers the message that 'Life is too short for the wrong job'.

I can't think of a worse job than writing endless amounts drivel to promote some fat cats website, while he sits his fat arse behind a big... 'Sorry Boss I'll get right on with it!'

Monday, 29 January 2007

The Chase

This has got to be the best guerilla campaign this year.
For AXE (known has Lynx in the UK) with 'The Lynx effect' campaign.
Agency: Lowe, Belgium
Creative Director: VĂ©ronique Hermans
Copywriter: Julie Bosteels
Art Director: Ad van Ongeval
Illustrator: Ad Van Ongeval
Account services: Manu Van Der Wielen

Saturday, 27 January 2007


Electrolux vacuum ad in the middle of Denmark.
By Y&R Denmark. Although you would probably walk right by without noticing.

I wonder how much they paid for it? You could ask 'who is the real sucker here'? sorry!

But still, it's a very clever idea!

I think Electroux also did the airoplane (break glass for demo) window sticker ad.

Lego a go go!

Building companies in Chile don`t work on weekends, so the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane.

A walk in the park

Those crafty marketeers at Shweppes utilise a fountain in fantastic guerrilla campaign.

A new campaign for Schweppes will spread through Europe this summer. The Duval Guillaume Antwerp agency plans to fit fountains with the trademark tonic's bottle, "thus illustrating in real life the sparklingness of a Schweppes".

Peeping (Miss) Tom

AXE Mens deodorant put stickers up in the male toilets and on top of urinals at night clubs.

I feel this would have worked better if the eye was looking down. That's the whole point isn't it?

Bursting Earth

Members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The exhaust gas inflates the ballons. And after the message becomes readable, there is a big bang.

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