This has got to be the best guerilla campaign this year.
For AXE (known has Lynx in the UK) with 'The Lynx effect' campaign.
Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director: Ad van Ongeval
Illustrator: Ad Van Ongeval
Account services: Manu Van Der Wielen
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