Along the same lines has the Ass-vertising, 'jung von matt neckar' launched 'dogvertising' A campaign promoting the alternative ad-free german radio station 'motor fm (100,6 mhz)'. Spraying the message "no mainstream. motor fm 100,6" on dogs in washable colours.
The question remains "WHY?"
They should have saved the idea for a cruelty to animals campaign.