Wednesday, 28 February 2007

Laser tagging

The Dutch have a laser pen that can draw and tag buildings. It involves a van, a projector, some trickery, and a Hymermobil with a GRL L.A.S.E.R. Tagging System.

I have no idea how this is done or if this is real, but if it is real, it's amazing!

Thursday, 22 February 2007

QR Code - Big in Japan!

If you havn't heard about this yet, it's a barcode that your camera phone reads and translates into 1mb worth of music, info etc. and downloads to your phone memory. You need a QR supported phone to download the application.

Massive in Japan, and they are everywhere from ads to public information signs, from business cards to packaging.

I think this one says: "Guerrilla Guru - Welcome to the sexy and exciting world of Guerrilla Marketing -"

created at:

You need a QR Code Reader.

Currently supported phones:

Check also:

Thanks to Roger

Tuesday, 20 February 2007

Quicksilver Dynamite surfer ad

Quicksilver dynamite surfer viral ad
By Saatchi and Saatchi Copenhagen

Watch it - it's a cracker!

Monday, 19 February 2007

Guru stationery

Check out our very sexy stationery with a camouflage back from masters of marketing 'Guerrilla Guru'
also check out 'goodwidgets' for this very cute animated flash for you photos and pics etc.

Saturday, 17 February 2007

Space Hijackers

The Space Hijackers are a group of Anarchitects dedicated to battling the constant oppressive encroachment onto public spaces of institutions, corporations and urban planners. Thay oppose the way that public space is being eroded and replaced by corporate profit making space.

They oppose the way that users of space are being put under increasing scrutiny and control by those who own or run it. Be this via CCTV installed to monitor us, or architectural elements designed to control our moods.

They oppose the blanding out and destruction of local culture in the name of global economic progress. Newer and Bigger is not always better, it is usually both impersonal and imposing.

They say: "Through our various actions we attempt to raise awareness of issues within spaces and change how these spaces are used and percieved in the future. We intend to destroy heirarchies within spaces and claim back public ownership. Our projects act as another voice within space, and become engrained upon the places we Hijack.'

'Our aim is to change the way that ownership and usage of space is percieved, to put users of space in a more level position. We want to have a say in how we all exist within public space, on where and how we meet. We are fed up with being treated like criminal cattle by the institutions and corporations that decide on the shape and content of our environment."

Friday, 16 February 2007

Bar B Q

Although this is very low key Guerrilla Marketing. I think it's better than alot big budget stuff.
Saatchi & Saatchi, eat your heart out (bearing in mind that it's been cooked properly first!)

Wednesday, 14 February 2007

Sneaky Peek

This is a little old now - but I had to show it for those that havn't seen it. Taking advantage of a typical driver behavior: place a realistic-looking cut-out of a police car to slow the drivers down and read your billboard. This billboard for a Turkish bank reads, "Pay your traffic tickets on time without waiting in line -".

Tuesday, 13 February 2007

Beware of the Valentine bunny news:- Guerrilla marketing is in, and has been for a while.

Enter anime ads. Popular in the worlds of both porn and pop, now they've reached mainstream online advertising.

The busty, coquettishly posed figure on the right, in bunny outfit, thigh-length stockings and garter belt, is on a Yahoo page featuring a Reuters story.

She invites you to send a message to the one you love, Valentines Day being only a couple of days off, and the caption orders, SEDUCE IT.

Seduce what? The Vespa? The bunny?

AND you get to download a screensaver! In other words you're allowing them to put software into your system. And just because you didn't actually type it into a form, it doesn't mean they're not collecting information about you. Click on the ad and you're clicking on a program, not a link.

If you go for the email or the download, or both, here's what the privacy statement says:

In Accordance with article 13 of Italian Legislative Decree no. 196/2003 'Personal Data Protection Code', Piaggio & C, S.p.A.( data controller temporary manager of the Human Resources and Information Systems Division), informs you that, subject to your consent [our emphasis], your identifying data, and the other information you supply, such as addresses, profession, interests, etc., are collected, recorded, processed, stored and used for the functional purposes of the provision of services offered by Piaggio & C S.p.A., and to comply with the Law.

For this purpose your data may be processed for the purposes of commercial, promotional or marketing initiatives, sold to other companies for said purposes [our emphasis] and for profiling activities, the purpose of which is to monitor the degree of satisfaction of Piaggio Group's customers with its products and services in order to ensure that each product and service is better focussed on the needs of its customers, and to enable this company and/or other Piaggio Group companies, to send out information notices on both general technical issues and to market/promote Piaggio Group services," says the privacy.

However, there's nothing on the 'send your message' form telling you what could happen to your data, or that you have to give your approval before scooter maker Piaggio can, apparently, legally do anything with it. You have to click the privacy button to find out. How many people do that? And then what?

Meanwhile, what happens to all that juicy information scooped up when people use the scooter bunny to send their messages of love and don't specifically write to Piaggio telling the company it must not be used or sold off? Have they given their permission by default?

No pain, no train!

Fitness Company campaign on the subway. I think this is from Belgium. It wouldn't pass health and safety regulations in the UK - but a great idea none the less!

Saturday, 3 February 2007

Bad Hair Day!

The fastest moving web clip to date. It's of a bride losing the plot over a hairdressing disaster.

Since this clip went around the world - the people that produced the clip have said it's a hoax - and it is actually a viral campaign for a shampoo company in Canada.

But I'm not so sure. Guerilla scape-goat... Maybe!

Watch the clip - its very funny!

Thursday, 1 February 2007

Boston bomb scare!

How not to do it!

BOSTON, Massachusetts (CNN) -- Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.

Meanwhile, police and prosecutors vented their anger at Turner Broadcasting Inc., the parent company of CNN, which said the battery-operated light boards were aimed at promoting the late-night Adult Swim cartoon "Aqua Teen Hunger Force.

Turner Broadcasting said in written statements the devices had been placed around Boston and nine other cities in recent weeks as part of a guerrilla marketing campaign to promote the show.

It's certainly created a world wide stir, but maybe the wrong kind of stir in the wrong kind of climate...

Still I have now heard of 'Aqua Teen Hunger Force'