Tuesday, 30 January 2007
The Guardian newspaper promoted it’s Free CD in the Sunday paper by getting a bunch of bouncers to stamp the back of revellers hands, has each entered the Carling Academy to watch a gig.
A perfect example of 'direct targeting'. Hats off to the guys that thought of this one.
Flan in the face stickers, stuck on the rotating office doors all over Toronto during the 2006 Toronto Comedy Festival.
With a whole world of possibilities out there - this is little lame.
But saying that - we suffer the BBC RND every 2-3 years, which I've never found to be funny!
'Lenny Henry, Big hair, Graham (fake laugh uh uh uh) Norton'... enough said!
Bring on 'celebrity death match' Please!
An advertisement for a job recruiting company in Berlin and Germany. Depicting people working in the vending machines, ATMs, it delivers the message that 'Life is too short for the wrong job'.
I can't think of a worse job than writing endless amounts drivel to promote some fat cats website, while he sits his fat arse behind a big... 'Sorry Boss I'll get right on with it!'
Monday, 29 January 2007
This has got to be the best guerilla campaign this year.
For AXE (known has Lynx in the UK) with 'The Lynx effect' campaign.
Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director: Ad van Ongeval
Illustrator: Ad Van Ongeval
Account services: Manu Van Der Wielen
Saturday, 27 January 2007
Electrolux vacuum ad in the middle of Denmark.
By Y&R Denmark. Although you would probably walk right by without noticing.
I wonder how much they paid for it? You could ask 'who is the real sucker here'? sorry!
But still, it's a very clever idea!
I think Electroux also did the airoplane (break glass for demo) window sticker ad.
Those crafty marketeers at Shweppes utilise a fountain in fantastic guerrilla campaign.
A new campaign for Schweppes will spread through Europe this summer. The Duval Guillaume Antwerp agency plans to fit fountains with the trademark tonic's bottle, "thus illustrating in real life the sparklingness of a Schweppes".