An interactive poster for Amnesty International. The camera detects when you're looking at the ad and only shows the violent image when you're looking away. It's like the Schrodinger's Cat of ad campaigns.
Showing posts with label camera. Show all posts
Showing posts with label camera. Show all posts
Tuesday, 11 August 2009
What are you looking at?
An interactive poster for Amnesty International. The camera detects when you're looking at the ad and only shows the violent image when you're looking away. It's like the Schrodinger's Cat of ad campaigns.
Subscribe to:
Posts (Atom)