Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway’s capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions. A smart technical solution made it possible to create a mini snowstorm inside transparant billboards. Every time it snowed at Tryvann Winter Park, mini snowstorm was started and stopped by sending an SMS.
Advertising Agency: TBWA\Oslo, Norway
Creative Director: Erik Heisholt
Art Directors: Eva Grefstad Knudsen, Trygve Sørli
Copywriters: Henrik Bydal, Kristoffer Reppen