Red Stripe turned an east London corner shop into an orchestra of unusual musical instruments for one day only, serenading shoppers with a new version of Dandy Livingstone's A Message To You Rudy each time they reached for a can or bottle of Red Stripe. Various products around the shop were borrowed and modified so they could play a tune, and even humble items like the dustpan and brush weren't missed out.
The video was directed by Greg Brunkalla, from Stinkdigital London, who worked with creative technologists Hirsch & Mann on the project.
As the making of video below demonstrates, there was no fakery involved. Each 'instrument' was individually wired up and placed on the shelves in order to blend in with the rest of the items in the shop, and all the sounds heard are created by instruments made from typical corner shop products.