The force is strong with this one!

I love this, mainly because I'm a bit of a geek and secondly because it's so clever. The inner side of the installation is exposed to show the fluorescent tubes that look like lightsabers.

Agency: enVision, Aarhus, Denmark
Creative Director: Kim Karmark
Art Director: Bent Lomholt
Copywriter: Kim Karmark
Production: Jan Rou

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That's the wonder of u

Wonder Bra have an ingenius campaign based on the rotating outdoor ad shell.
I love the idea - but is it too subtle? You may be forgiven for not seeing the point/s.

Thanks to Andy at:
http://nypocreative.blogspot.com//
for that one.