The next time you pass a billboard, have a good look at it. It might be looking back at you.
Wired.com discovered this creepy technology that has the ability to measure eye contact.
The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 feet. A simple glance from a passerby scores an impression, providing a tally that enables new Google-like measurement metrics that real-world advertisers could only dream about until recently
So the more effective the campaign the longer it will stay. Unfortunately it doesn’t measure emotion. So if you're looking cos' you hate it - tough!
My advise... stop looking at ads!
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