Tuesday, 6 September 2011
RENAULT LATITUDE 3d mapping
Marka: Renault Ajans: Orange Mind Prodüksiyon: Effective www.effective.com.tr.
Renault 3D mapping Test & Calibration
RENAULT LATITUDE
This exclusive project was firstly presented in Nişantaşı for 7 days and then, for 2 weeks in Kanyon Shopping Centre’s front hall.
As well as this project is exclusive in Turkey, is also exclusive in the world for outdoor presentation. Renault preferred outdoor mapping show for its brandnew model “Latitude” launch. It was a real challenge for our production team to perform mapping on a 3D object with 3D animation. After 8 weeks working, very effective images were appeared.
Production: Effective / effective.com.tr
Technik: Visio Vox / visio-vox.com.tr
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Labels:
mapping,
Renault 3D,
RENAULT LATITUDE,
Test and Calibration
Sunday, 14 August 2011
logorama short film
An animated short that re-imagines Los Angeles as a city made up of nothing but corporate branding, populates it entirely with corporate logos and mascots, and then sets Ronald McDonald loose on a profane and by all accounts enormous bloody rampage of gun violence.
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Saturday, 6 August 2011
Amazing video treats
MoVE
MOVE from Rick Mereki on Vimeo.
3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage…
The kid can dance
One day on Earth
One Day on Earth - Motion Picture Trailer from One Day On Earth on Vimeo.
Rotten Apple
Apple - Beast File from Duncan Elms on Vimeo.
MOVE from Rick Mereki on Vimeo.
3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage…
The kid can dance
One day on Earth
One Day on Earth - Motion Picture Trailer from One Day On Earth on Vimeo.
8 Year Old Jonny Mizzone - Flint Hill Special - Sleepy Man Banjo Boys
Rotten Apple
Apple - Beast File from Duncan Elms on Vimeo.
The Short History of Ernesto Che Guevara
What we think we know and the reality
Monday, 25 July 2011
Greenpeace targets VW with “Dark Side” Viral Campaign
July 15th, 2011 by Katrina Percy
Written by VAN’s guest blogger Carla Stone
If you’re an advertising fanatic, you’ll no doubt be familiar with the sensational SuperBowl commercial for Volkswagen, featuring a little boy in a Darth Vader costume trying in vain to use the Force, finally reacting with surprise and delight when his attempt on his dad’s new VW Passat finally pay off. The ad was cute and clever, and unsurprisingly generated widespread viral sharing and a lot of positive PR for VW. However, the tables could soon be turning as the result of the latest campaign by Greenpeace – in which the environmentalists tackle the “Dark Side” of Volkswagen.
Greenpeace has constructed an elaborate viral campaign centred on Volkswagen’s Star Wars theme, highlighting the auto company’s opposition to CO2 emission cuts. The campaign website – titled Volkswagen, The Dark Side – calls aspiring Jedi to “Join the Rebellion” and convince VW to change their ways by signing a petition online.
The activists have also created a viral video parody of VW’s wildly popular viral campaign, in which a team of Star Wars “good guys” – a including a pint-sized Yoda, Chewbacca and C3P0 – confront little Darth and try to turn him away from the Dark Side. Meanwhile, in space, an ominous Death Star replica emblazoned with the VW logo readies its lasers to destroy the Earth.
Greenpeace’s next step involved some guerrilla tactics; a group of activists in London covered a number of billboards throughout the city with banners of their own design, featuring an image of the iconic Vader helmet with the VW logo in place of the mouth. The Rebellion continued as Greenpeace environmentalists dressed up as Stormtroopers took to the streets of London to spread the message.
VW responded to Greenpeace’s accusations of a poor environmental record with refreshing candour; Volkswagen’s head of press, Paul Buckett, has stated that the company will give their full attention to the issues raised by Greenpeace. Mr Buckett’s message to the public was honest and straightforward; “If you want green fuel, then we can give it to you” he stated; “But you’ll need to pay more. Still want it?”
The Greenpeace guerrilla campaign has set the social media world abuzz, with the Dark Side video boasting more than 507 078 views within three days of launching. The campaign has gathered a huge Facebook following, and led to #VW as a trending Twitter topic. However, Volkswagen’s open attitude and gracious response to a difficult PR situation has been every bit as impressive as the campaign targeting the company; the “Dark Side” ads may be extremely popular, but they may not have the effect on VW’s reputation that Greenpeace activists are hoping for…
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Labels:
Greenpeace,
guerrilla marketing,
star wars,
Vader,
viral,
VW
Saturday, 23 July 2011
WikiLeaks' MasterCard Commercial Parody
Wikileaks and Datacell (a service provider assisting WikiLeaks) just announced their intention to sue the European operations of Visa and Mastercard for an ‘unlawful, US influenced financial blockade’, withholding over $15 million in donations.
In the meantime, a spoof advertisement has been released based on Mastercard’s “Priceless” tag line, mocking the fact that despite blocking donations, their actions aren’t stopping the world from changing.
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Labels:
ad,
Advertising,
Campaign,
Guerrilla,
guerrilla marketing,
julian assange,
Mastercard,
Wikileaks
Wednesday, 22 June 2011
Friday, 27 May 2011
Wednesday, 25 May 2011
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