Thursday, 28 June 2007

Slam junk!

TBWA Paris was sent to virtual distraction trying to create "The world's best guerrilla marketing campaign" for prestigious client Adidas and their A3 Basketball shoes. Days, weeks, even months passed has they went round in proverbial circles scratching their empty heads.

Then one day... Jean Paul (or a least somebody of restricted height) had his first ever Archimedes Eureka moment.

"Moulin Rouge! Sac Magik!" he cried, "Let's put the litter bin (le' crap container) way up high on the lamp post!"

Now that is what I call pure inspired genius.

Comment by Laurel Gruigur 2007

Very creative! It’s an incredibly well thought out concept by TBWA in Paris, France.

The ‘Boost your jump’ campaign for: Adidas A3 Basketball trainers.


Tuesday, 26 June 2007


A Bitter Film by Don Hertzfeldt

We have all been there!

Don Hertzfeldt the Academy-Award nominated creator of many short animated films.
If you don't know of his work, he is well worth checking-out! Genius!


Monday, 25 June 2007

Well connected!

Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo

This lip sync viral was produced by the guys at Connected Ventures in New York.
The lip sync thing has been done to death - but I really enjoyed this. Seeing more than one person make a fool of themselves just works so well - Makes me want to go and work there. I hope it catapults them into fame and fortune.

"We did this video one night after work. We are a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, Busted Tees, and Defunker".

Now stop mucking about and get some work done! Well done guys!


Tuesday, 19 June 2007

I always feel like... somebody watching me!

The next time you pass a billboard, have a good look at it. It might be looking back at you. discovered this creepy technology that has the ability to measure eye contact.

The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 feet. A simple glance from a passerby scores an impression, providing a tally that enables new Google-like measurement metrics that real-world advertisers could only dream about until recently

So the more effective the campaign the longer it will stay. Unfortunately it doesn’t measure emotion. So if you're looking cos' you hate it - tough!

My advise... stop looking at ads!


Absolut diet

Try and spot the blend!

Agency: TBWA\Chiat\Day, New York
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD Copywriter: Pierre Lipton
ACD Art Director: Pam Fujimoto


Monday, 18 June 2007

Best of breed!

Pedigree Chum campaign by TBWA
A simple but effective ad.


Friday, 15 June 2007

Luck be a lady tonight - me old mucker!

Guerrilla marketing idea for the opening of the Manchester Super Casino. Based on a stack of cards. Other ideas included dice dots projected onto city tower blocks and a rotateing model of the centre of a rollette wheel placed on traffic islands.

By Guerrilla Guru © 2007 for CFH


I say... ding dong!

I say… Ding-dong! I do not believe that Ann Summers should shy away from their raunchy naughty side. Instead, they should embrace it. Make cheer the ‘Rampant Rabbit!, Honour the edible cock ring, and Praise the saucy gimp mask…

Yes if you are going to do it, do it properly. For goodness sake man, go the whole nine yards…. well go the whole nine yards within reason and within the boundaries of human decency of course. Always keeping a strong sense of pride, dignity and a stiff upper lip.

Whip me you lusty she devil you! WHIP ME!

Comment by Laurel Gruigur 2007

Anne Summers is a sexy underwear and accessories chain here in the UK.
It's crying out for a guerrilla campaign.

By Guerrilla Guru © 2007 for CFH


Saturday, 9 June 2007

Alan Titchmaaaaaaaaaaaaaaaaaaaarsh!!!

Everything must come to an end - Who said that?

From Duval Guillaume comes Lazer Flowerpot: A flowerpot falls to its death, but not before seeing its life flash before its eyes... The final shot is filmed at 3000fps and is best viewed here to see it in more detail

Client: Lazer Helmets ~ Agency: Duval Guillaume Antwerp


Wednesday, 6 June 2007

Wolff Olins, shame on you!

My opinion of the Wolfe Olin’s London 2012 Olympic logo keeps changing…
One minute I hate the logo so much I get a pain in my head and in my belly, I want to curl up into a ball and cry for my mummy. “Mummy make the pain go away!”

Then the next minute I’m feeling sorry for it. It’s like it's the under dog. I want to protect it, and take it under my arm and frighten everyone away with a big stick. I call this the Simon Cowell/Elephant man syndrome and the Wolfe Olin’s logo is the John Merrick/Garth Gates of logo design. It stutters as a logo. It’s quite repulsively ugly. It’s a funny jaundice yellow colour, plus it can’t sing for toffee. Yet we feel sorry for it… and that’s where it’s success lays.

I’m not an animal I’m a logo! God bless it!

Then again it did cost the British tax payers £400,000... Burn it, torch the bast*rd!

Comment by Laurel Gruigur 2007

Here's my version - hope you like it!